design in one hand,
code in the
other.
I do two things. I build AI systems, my own and my clients’. And I coach founders to build theirs: agents that run your content and your operations, so you scale without becoming the machine.
Most founders optimize one and neglect the other. They pour everything into the business and treat their biology like an afterthought, then wonder why they crash, burn out, plateau, or hit a wall they can’t get past. You don’t have a strategy problem. Your nervous system can’t hold the growth you’re chasing.
I don’t just help clients build the business. I build your nervous system capacity which decides whether you’ll still be thriving in 20 years.
twenty years distilling brand, code, and growth into one system
Code and design at nine, back when I thought I was too poor and too dumb for med school. The self-teaching never stopped; curiosity is the best teacher.
Started in tech at eighteen as UI lead on the number one video game in the world, played by tens of millions. Learned what happens when design meets real scale.
Left the 9-5 without a plan and spent the next few years circling the world with a road bike, working remotely, building brands, delivery businesses, brick-and-mortar stores, and ecommerce stores while unlearning the employee mindset. That was the real lesson: you create opportunities, you don’t wait to be handed them.
Pandemic and burnout happened all at once after a decade of being a high-achiever who never learned how to slow down. Pivoted out of tech entirely into health tech and longevity (following my roots as a biohacker), and spent the next four years learning how the nervous system actually governs output.
Got certified as a coach, then as a holistic nutritionist, formalizing ten years of studying nutrition on my own. Biology first, then everything else: regulate the nervous system or nothing else holds.
Pivoted back to tech, AI and systems, my real expertise, because I had to listen to what my readers wanted. But the coaching kept its nervous-system foundation. Capacity first, then leverage. That order is the whole method.
