24 Carat Reserve
the house · papers
24 Carat Inc.

privacy policy

Effective January 26, 2022
Last updated June 26, 2026

1. Introduction

24 Carat Creative Inc. ("we", "us", "our", or the "Company") is based in Vancouver, British Columbia, Canada. We provide personal branding coaching, strategy sessions, and performance support services. These include free 30-minute strategy calls and paid offerings such as one-on-one coaching, power hours, and brand audits.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our booking page at https://book.24caratinc.io/ (the "Booking Site") to schedule calls.

Where we rely on consent as the legal basis for processing (such as optional marketing communications or call recordings/transcripts), we obtain your clear, informed consent. Simply using the Booking Site or browsing its pages does not constitute consent for all processing activities.

2. Data Minimization

We collect and process only the personal information that is necessary for scheduling your call, delivering the requested services, processing payments (where applicable), providing support, and meeting our legal obligations.

3. Information We Collect

Information you provide directly

When you book a call, we collect:

  • Your name, email address, and phone number (if provided).
  • Professional details such as company name, website, or LinkedIn profile.
  • The type of call selected and any notes or topics you share about the purpose of the call.
  • Payment and billing information for paid calls (processed by our payment processor; we do not store full card details).

Information collected automatically

We collect technical data such as IP address, browser type, device information, and usage details through server logs, cookies, and analytics tools. This helps us operate and improve the Booking Site.

Information from third parties

We receive booking-related data from our scheduling provider and payment confirmation details from our payment processor.

4. Call Recordings and Transcripts

We may record calls or generate automated transcripts for accurate note-taking, service delivery, and quality improvement.

You will be notified at the beginning of the call if recording or transcription is active. You may request that recording or transcription be paused or stopped at any time.

Recordings and transcripts are stored securely with access limited to authorized personnel involved in your engagement. They are deleted after the retention period described in Section 7, unless you request earlier deletion or longer retention is required for legal or service reasons.

5. How We Use Your Information

We use your information to:

  • Schedule, confirm, and manage calls.
  • Deliver the services you requested.
  • Process payments for paid calls.
  • Communicate with you before, during, and after calls (including reminders and follow-up resources).
  • Improve our services and the Booking Site.
  • Send occasional marketing or educational emails only if you have opted in. For example, you may receive emails with practical insights on personal branding frameworks, AI tool integration, or performance and nervous system strategies. You can unsubscribe at any time.
  • Comply with legal and tax obligations.
  • Maintain records for client support and business operations.

6. Protection of Client Notes and Coaching Information

Notes, insights, and materials from our calls and coaching engagements often contain sensitive business, strategic, and personal information. We store this information securely (with encryption at rest where technically feasible and strict access controls). Access is limited to personnel directly supporting your engagement. We treat this information as confidential and do not use it for marketing purposes or share it except as described in this Policy or with your explicit consent.

7. Data Retention

  • Active clients and service records: Retained for the duration of the engagement plus a reasonable period afterward (typically up to three years).
  • Payment and financial records: Retained for the periods required by Canadian tax and accounting laws (generally six to seven years).
  • Inquiries and leads (people who book or inquire but do not proceed to an active paid engagement): Retained for up to 12 months, after which it is deleted or anonymized unless you become a client or request earlier deletion.
  • Marketing data: Retained until you unsubscribe or object.
  • Recordings and transcripts: Deleted after the applicable retention period unless you request otherwise.

When information is no longer needed, we securely delete or anonymize it.

8. Sharing and Disclosure

We do not sell your personal information.

We share information only as needed with:

  • Our scheduling and calendar provider.
  • Our payment processor (a PCI-DSS compliant service such as Stripe or an equivalent provider).
  • Email and communication tools used for booking confirmations and reminders.
  • Video conferencing platforms used to conduct calls.
  • Secure cloud storage and productivity tools for client records.
  • Analytics providers that help us understand site usage.

All service providers are bound by confidentiality obligations and data protection agreements.

We may also disclose information when required by law, court order, or regulatory request, to protect rights or safety, or in connection with a business transfer (with appropriate safeguards and notice where required).

9. International Data Transfers

Some of your personal information may be transferred to and processed in countries outside Canada, including the United States, where certain service providers are located.

Where such transfers occur, we rely on appropriate safeguards, including Standard Contractual Clauses (or equivalent approved mechanisms) with our service providers, together with contractual protections. By using the Booking Site or booking a call, you acknowledge these transfers.

10. Cookies and Tracking

The Booking Site uses cookies and similar technologies for essential functionality (such as the booking flow), analytics, and remembering preferences. You can manage cookies through your browser settings. Disabling some cookies may affect how the booking page works.

11. Security

We use appropriate safeguards to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These include encryption in transit, access controls, and the use of reputable service providers with strong security certifications. No system is completely secure, but we work to maintain strong protections and will notify affected individuals and regulators as required in the event of a qualifying data breach.

12. Your Privacy Rights

You have rights under PIPEDA and other applicable privacy laws, including rights to access, correct, delete, or port your personal information, and to withdraw consent where processing is based on consent.

How to make a request

Contact us at privacy@24caratinc.io or through the form on our website. To verify your identity and protect your information, we may ask for details that match our records (for example, the email address used to book, approximate date of a recent call, or other identifiers). We aim to respond to verified requests within 30 days.

You may also file a complaint with the Office of the Privacy Commissioner of Canada or your local privacy authority if applicable.

13. Children's Privacy

The Booking Site and our services are not directed to individuals under 18. We do not knowingly collect personal information from children. Contact us if you believe we have done so, and we will delete the information.

14. Third-Party Links

The Booking Site or our communications may link to third-party sites or tools. We are not responsible for their privacy practices. Review their policies separately.

15. Changes to This Policy

We may update this Policy from time to time. The current version will always be posted on this page with the "Last Updated" date. For material changes, we will provide prominent notice on the Booking Site or by email where appropriate. Your continued use after changes take effect means you accept the updated Policy.

16. Contact Us

Questions, concerns, or requests to exercise your rights:

Email: hello@24caratinc.io

Website: https://book.24caratinc.io/