... the future is here. technology is growing exponentially. is your brain ready?

Pioneering The Future Of Extraordinary Minds

We help mission-driven leaders future-proof their minds and design healthy + wealthy lifestyles by effortlessly integrating science-backed peak performance strategies into daily routines.

We optimize what you already have.

The Healthy+Wealthy Brand Builder is a peak performance personal branding method using science-backed flow protocols to take back control of your biology, and live longer, healthier, and happier.

Future-Proof Your Brain.

The world is advancing at exponential rates and our primal brains haven’t caught up. Don’t get left behind.

optimize for peak performance stimulate your mind  learn to access peak states

Unlock Infinite Capability.

Learn to leverage your biology for a substantial increase in performance & productivity for an effortless life.

extend healthspan for lifespan  play the long game  optimize fitness, nutrition, sleep and light integrate biohacks effortlessly into routines

Build Grit.

Develop an iron mindsets to succeed in business, fitness, and life by harnessing the power of neuroplasticity.

fearless living unbreakable resilience live unapologetically on your own terms be recession proof more money + more time

Uncomfortable Truths

It's time to face the harsh reality that our future health and wealth is at stake because most of us are settling for mediocrity.

Our human minds can’t keep up with our fast-paced world that will never slow down for us because society forces us to be weak and complacent.

Your mind hasn’t evolved— it still thinks it’s running from lions on the savannah. That’s why you’re living in a state of chronic stress + anxiety. That’s why you can’t quiet your monkey mind. That’s why you’re afraid of AI.

What if I told you there is a secret that all high-performers use to get more done effortlessly and create “more time” in their days?

Hint: it’s already in you.

Keep Scrolling ↓

Healthy x Wealthy Lifestyle Design | Free Peak Performance Training

What We Do

We train you to use your biology to your advantage and take back control of your life.

Peak performers want to do better than yesterday and embrace the urgency to make conscious decisions to tackle health issues head-on. If you’re all over delayed gratification, put your hands up!

If you’re not, you’re at the right place. We’ll teach you how to play the LONG GAME.

The Epidemic: A Comfort Crisis

Your primal brain hasn't caught up with the modern-day world.

❌ brain fog
❌ weight-gain
❌ lack of focus
❌ crappy relationships
❌ stuck in fight-or-flight
❌ burnt out, chronic fatigue
❌ prisoner of 9-5, layoffs, recessions
❌ prisoner of your limiting beliefs & your mind
❌ fear of AI & constantly changing algorithms
❌ can’t keep up with the exponential non-stop growth of tech

Healthy x Wealthy Lifestyle Design | Free Peak Performance Training

The Solution

Life is a game. If you want to play, build an anti-fragile mindset.

The hard fact is that most of us let our biology use us. We’re not in control. If you want to be in control of your life, you have to take back control of your brain. 

Be Recession-Proof.
✔ “Create” More Time.
Build Insane Confidence.
Be 500% More Productive.
Recover Like A Pro-Athlete.
Laser-Sharp Focus & Clarity.
Design A Life You Don’t Need A Vacation From.

The Method

Human Optimization: Slay At Your Highest Levels

Using science-backed methods, we teach you how to access the legendary “mind gym” used amongst top organizations, Navy Seals, and Silicon Valley tech giants.

You’ll master peak performance means reaching your fullest potential to perform at your best mentally and physically.

✔ Neuroscience-Based Tools
✔ Learn To Control Dopamine
✔ Activate Your Longevity Switch
✔ Use Your Biology To Your Advantage
✔ Master The Art Of Peak Performance

Start Now

4 Ways To Begin Your Journey

THE SMRT LIST | We unveil uncomfortable truths to build grit. | Free Peak Performance training & resources to level up.


A no-BS newsletter for high-achievers. We unveil uncomfortable truths to build grit,

Once a month, you’ll receive a deep insight + cool things I discovered (podcasts, articles, etc). We’ll keep your brain stimulated & forever-young. 🤞🏼

Healthy x Wealthy: Own your legacy, unapologetically.

Book A Power Hour

I’m an agency owner + athlete + peak performance coach with 15+ years of entrepreneurial experience + trained in all things tech, fitness, nutrition, human behavior, and cognitive science.

I live what I preach using science-backed strategies to prioritize work/life balance, focus, discipline, and productivity. 

24caratinc.io: Blog | THE SMRT LIST | Peak Performance Training | Free Executive Athlete Training

Free Training & Resources

The future is here. technology is growing exponentially. is your brain ready?

Learn about Flow States, Peak performance Strategise, Longevity Science to play the long game, healing, health, wellness, and everything related to leveling up your wellbeing, mentally, physically, and spiritually.

Healthy x Wealthy: Own your legacy, unapologetically.

Unapologetic Personal Branding

Our mission is to elevate high achievers to reach their highest potential by humanizing their brands.

We seamlessly blend science-backed peak performance strategies into daily routines to create empowering legacies both online and offline— we teach you how to walk the talk.

Grow With The Flow | Healthy x Wealthy Lifestyle Design | Peak Performance Training | Activate Your Longevity Switch

Results: More Time, More Money

Create A Life Where Effort Feels Effortless

We will teach you to create a life you don’t need a vacation form.

Imagine going to bed every night excited to get up for the next day. Imagine LOVING Mondays. Imagine if every day felt like a FRIYAY.

Anything is possible with the power of neuroplasticity.

Personalized Coaching

Train For Peak Performance

We want you to be equally obsessed with your career, relationships, wellness, social life, and everything in between… by learning to live on the edge of your comfort zone.


You can’t succeed without truly embodying an abundance mindset and smashing limiting beliefs.

Your thoughts create your reality. → I will help you remove “I can’t” from your vocabulary forever.

You get the best of all worlds from a serial tech entrepreneur, writer, programmer, designer, biohacker, holistic nutritionist, and human behaviour expert.


Hate to break it to you but you can’t be wealthy without being healthy unless you want to be on the highway to burnout.

Peak performers play the long game. → We don’t take shortcuts but it can feel effortless. 

Let’s get down to business and start with your mind, body, and soul. I promise no “woo-hoo”— Only science-backed strategies to strengthen your foundations for success.


Starting a new business? Inefficient workflows? Need a better tech stack? Don’t know how to build a brand? Can’t find leads? Zero work/life balance? Lack of focus?

Entrepreneurship can be a lonely road. → But I can show you how to make challenges feel effortless.

Whether you need guidance, mentorship, or just someone to talk to, I’m here for you because I’ve been there and done that for 15+ years. 

Katy Poon
Kate | ko0ty | 24 CARAT INC | twentyfourcarat.net

hi, i'm kate.

Stay Curious • Plant Seeds  🌱

Kate is an INTJ, futurist, contrarian thinker, and loves to be intellectually stimulated. With an extremely no-BS approach to life, she doesn’t believe in conforming to mediocrity. Walk the talk.

As a serial tech entrepreneur, creative strategist, writer, and columnist, she’s also an athlete who prioritizes work/life balance. She taught herself how to code + design at nine and runs a full-service digital consulting agency.

Kate is a certified flow and wellness coach and a holistic nutritionist. Passionate about wellness, she prioritizes her mind+body for peak performance.

On her spare time, she writes, reads, lots of good times with friends, and explores the world on her roadbike. She healed her body naturally when it shut down from chronic stress, a head-on car accident, leaving a toxic emotionally-abusive relationship, and burnout during the summer of 2020.