24CARATINC.IO | Business Coaching | Entrepreneurship | BOSS UP

Hi, I'm Kate.

I Have No Problem Living Unapologetically.

longevity consultant. serial entrepreneur + creative strategist + longevity consultant + biohacker + writer + columnist + athlete + holistic nutritionist + certified peak peformance / wellness / life coach. INTJ. contrarian thinker. love to be intellectually stimulated. i thrive on the edge of my comfort zone.

my vision:

be better than yesterday.

my mission:

be equally obsessed with my career, relationships, wellness, social life, and everything in between.



🌱 peak performance coaching. longevity consultant. career coaching. life coaching. accountability coach. mindset transformations. holistic nutritionist. sports & weight loss nutrition. NLP certified.


🎭 creative strategy. e-commerce. branding. writing. copywriting. ux/ui. design. web development. fullstack. wordpress. shopify. dropshipping. user experience. SEO. growth marketing. content strategy. project management.

everything in between:

📚  biohacking. learning. neuroscience. science. functional medicine. holistic healing. podcasts. growth hacking. reading. entrepreneurship. meditation. psychology. behaviour change. road cycling. climbing mountains. cooking for health. fine dining. traveling.

My Priorities

☑ my mind
☑ my body
☑ time freedom
☑ relationships
☑ experiences


We’re in the midst of a major comfort crisis, walking on eggshells to avoid stepping on anyone’s toes and causing offense whilst drowning in a world of snowflakes.

The bold solution: Stop taking everything personally. The world doesn’t orbit around you; it’s time to get real.

The map is not the territory. Our beliefs and interpretations form personal maps of reality, which, although meaningful to us, may not perfectly align with the ever-evolving, objective territory of the world.

My life revolves around 3 pillars: prioritizing by brain, optimizing for longevity, and building grit to navigate the gap between the map and ever-shifting reality. Think critically to cut through the noise and adapt our mental map. Strengthen our physiology to embrace change, never stop learning to stay sharp. Grit? It’s non-negotiable. No fluff. 

Coaching Areas: Health Coaching | 24CARATINC | Holistic Business Coaching

my manifesto

  • Walk the talk.
  • Structure creates freedom.
  • There’s a solution for everything
  • Unlearning is just as important as learning
  • We don’t see things how they are. We see them how we are.
  • Time is the most precious currency because you will never get it back.
  • Keep your standards high: the way you do one thing is the way you do everything.

Hi, I'm Kate.

I know a thing about discipline and resilience, and I can teach you how to succeed in business and life by instilling an iron mindset of an executive athlete.

I have 15+ years of entrepreneurial experience and have been committed to fitness since 2007 without ever falling off the bandwagon nor losing motivation to workout because it’s a lifestyle.

I've never worked for money— only passion.

You can easily clear 6-figures working whenever and wherever you want if you train your mind to be able to predict trends and make smart decisions by mastering how to detach from outcomes.


Be obsessed with all aspects of life: health, wealth, relationships, and everything in between.

Be a camper and a glamper. Know how do you set up your own tent, chop your own firewood, and spend the night in the woods but never say no to five star hotels.

Let me show you how. ↓

Discipline Equals Freedom

→ I live life to the f*cking fullest and so should you.

I’m extremely well-traveled, mostly solo throughout my 20s, and I mainly travel to climb mountains on my road bike.

I have a no-BS approach to life.

Because of fitness, my mind is wired to run toward mountains and challenges fearlessly. It only sees growth and opportunity

I live unapologetically, and fearlessly, and I ask for what I want.

If you do that, you will always get what you want.

I’ve successfully rewired many bad habits into good habits and so can you!

I can teach you how to stay laser-focused, consistent, and disciplined.

Extreme Ownership

My Trauma + Burn Out Healing Journey

I burnt out from chronic stress of starting multiple businesses, a head-on car accident, and severe trauma from leaving a toxic relationship in the summer of 2020. It took me 3 years to fully heal but I healed myself naturally and holistically.

Our bodies are extremely resilient. Illness and disease may take years or even decades to physically manifest itself so imagine how long the healing journey would be? 

  • I lived in chronic pain for 2 years.
  • I was going blind in my right eye from a concussion.
  • I couldn’t eat without being in pain because my digestive system shut down.
  • My hormones and mood were a mess. I would cry at my health practioners’ every week.
  • Worst of all (hah), I couldn’t ride my bike! My beloved road bike.
  • When you lose your health, you open doors that uncover all your subconscious traumas and limiting beliefs.

When stressed, I work harder at the desk and at the gym. You would’ve never guessed anything was wrong with me, but mentally I was hanging by a thread and physically, I was pushing my body to it’s limits.

Can you imagine how devasting this was for a high-functioning athlete who lived in optimal health and peak performance for 10+ years?

But no one would’ve guessed because when I’m stressed, I refocused all my energy on healing, my businesses, and maintained a consistent exercise routine.

I refused to let anything get in my way of a happy life. I knew I was going to heal myself— I had ZERO DOUBTS.


…especially during the pandemic when no doctor would see you in person.

So I took it upon myself to heal.

Just like I taught myself how to do everything else (code, design, start businesses, lose weight, etc).

Nothing Worthwhile Comes easy.


Does your life look good on paper but your personal life sucks?

Not judging. I’ve been there. Many high-functioning (and aspiring) entrepreneurs and creators prioritize wealth but forget about health.

As a serial entrepreneur and athlete with 15+ years of real business and life experience, I designed a life I don’t need a vacation from by not taking conventional career and life advice and being obsessed with wanting more + taking control of my mind.

Forge your own path by asking questions while not conforming to mediocrity because the fast track to greatness is to stop caring what other people think and living fearlessly. Being a peak performer who shows up in all aspects of life.

Obsession is required for greatness.

I’m definitely not boring. I live my life to the fullest. So should you. I’m not your conventional coach. I’ve done crazy things in my life and believe we should all live unapologetically.

I will teach you how to be unbreakable.

work smrt. play smrt.

Life will never get easier but you can get better.

Time is the most precious currency.

We’re going to do it right and LIVE SMRT because we only have one life to live.

I’m that girl who turns her nose up at a guy who pulls up in a Maserati (what’s that?) but doesn’t have a consistent fitness routine. 🫠 What’s the point?

It doesn’t matter where you are in life— married with kids, single, happily living with your cats… we can all benefit from being well-rounded.